Shares in Value Logo
Product Review Img Vertical

Date : 16/03/2022

Breville Group Ltd (ASX: BRG) plunged after acquiring Lelit. Find out why:

Breville Group Ltd (ASX: BRG) is declining after the company announced the acquisition of Lelit – worth 113 million euros. The company has decided to enhance its coffee business. But it’s not a surprise that the company has lost value in announcing its acquisition. The reason is apparent; the company did not provide any details about the financial position of Lelit and its past revenues and profitability data, due to which it isn’t easy to analyze whether the deal is in favour of BRG’s investors or not.

Breville Group Ltd (ASX: BRG) is among Australia’s leading companies in manufacturing home appliances. The company is headquartered in New South Wales and was founded in 1932. Its subsidiaries include Breville, Ronson, and Kambrook. BRG exports home appliances across the world.

Currently, BRG is trading for $26.24, shedding around 0.74 or 2.74% in its value compared to the closing price on Thursday evening. The stock previously closed at $26.98 with an average trading volume of 377.23K shares. The current market cap of the company is around 3.66 Billion AUD.

BRG: Key Financials

Although the company did not provide any information about the Lelit profit and loss statement, and if we analyze the previously announced financial results of BRG, it stands at strong financial foundations.

Breville Group Ltd share trends

  1. BRG’s revenue saw a spike of 26.5% in the first of 2022 compared to the first half of 2021. Its 1H22 revenue is $878.7 million compared to $711 million in 1H21.
  2. NPAT surged 25.1% in 1H22 to reach $77.7 million compared to $62.1 million in 1H21.
  3. The company reported a steady growth of 16.6% in EBITDA of $107.6 million to $125.5 million in 1H22.
  4. BRG’s EPS increased 23.7% to 55.8 cents from 45.1 cents.
  5. The board approved a fully franked interim dividend of 15 cents per share in the first half of 2022.

BRG Acquires Lelit

Breville Group Ltd (ASX: BRG) lost significant value in the market after it announced on 11 March 2022 the 100% acquisition of Lelit, which is Italian based prosumer speciality coffee group. Breville Group expects that the deal will be at the start of July 2022 after the pre-acquisition restructure of the Lelit Group.

As a result of its roots in Italy’s Castegnato, LELIT has grown to become a global leader in premium prosumer home coffee equipment design, manufacturing, and distribution. Combining LELIT’s espresso machines and grinders with Baratza’s grinders strengthens LELIT’s position in the speciality coffee market while also opening up new markets outside of Europe. Having a wide variety of products will allow the company to reach more customers and gain more market share.

BRG’s Agreement Details

Breville has agreed to buy the LELIT group from its founders and present owners for a total value of about €113 million.

This will be paid in cash and by fully paid ordinary shares of BRG valued at A$27.64 per share, with a five-year trading lock. BRG will use existing cash reserves and debt facilities to pay for the cash component.

BRG CEO’s Remarks

According to Breville Group CEO Jim Clayton, the acquisition of LELIT brings together two great coffee cultures: Italy and Australia. They look forward to working with LELIT and its existing partners to accelerate its growth and product innovation while maintaining its Italian identity.

BRG’s 2022 Outlook

BRG estimates EBIT for the whole fiscal year of 2022 will be consistent with the market’s current forecast of $156 million. A dramatic shift in economic conditions and no more supply chain interruptions are expected in the second half of the year.

Breville expects supply chain barriers and inflationary pressures to persist. As a precautionary measure, the company has announced that it will begin stockpiling inventory for the upcoming peak season in FY23.


Breville’s financial position was strong during the first half of 2022, and its stock surged in the market. But yesterday, the company announced the acquisition of Lelit to enhance its presence in the coffee equipment market. However, investors are not sure whether the acquisition will benefit BRG or not – resulting in BRG shares sliding.


Are You Looking To Buy The Best Stocks In 2022?

Stay on top of upcoming market trends! Whether you are an SMSF investor or a young investor with your portfolio, we cover a wide range of stocks across all sectors, including mining, financials, industrials, real estate, technology, health and biotech, etc. It will give you an edge to invest and trade ASX listed stocks across large, mid and small caps with an advantage.

Get stock tips with our Market Experts. We help self-directed investors and self-managed super funds (SMSF) make smarter investment decisions and get better returns. Fill in your details and download your free Report instantly for Top 3 Dividend Stocks to buy in 2022!


Top 5 ASX Stocks
to Buy for Capital Growth in 2022

asx landing page
The hardest part to finding growth stocks is having an ability to understand the finer details of these companies from their valuations through to first mover advantage and having key factors on hand to make informed investment decisions.

Our experts take the guesswork out.

Download Your Free Report

By downloading this report you agree to the TERMS AND CONDITIONS and our PRIVACY POLICY

Scroll to Top


By submitting this form, I agree to the TERMS AND CONDITIONS and PRIVATE POLICY

Please fill in your details to download the free report.